Where Are the “Deal Zones” in San Diego?
1. Price-Reduced Listings:
Rising inventory and extended days on market are giving buyers strong leverage. As of mid-2025, 36–44% of listings had recent price reductions. These are prime opportunities—especially hot in traditionally competitive areas like La Jolla, North Park, and parts of Clairemont.
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2. Longer-Time-on-Market Properties:
Homes are now lingering significantly longer. The median days on market has risen, reaching up to 32 days and even 45–75 days in some cases, significantly above last year’s pace. Those listings are often ripe for negotiation.
3. Off-Market & Pocket Listings:
These hidden gems aren’t visible to the public. The best strategies include:
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Tapping your professional network
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Leveraging direct mail campaigns
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Using MLS “pocket listings” and platforms like Facebook Marketplace or Craigslist
4. Specific Neighborhood Hotspots:
While broad data is limited, historically high-demand coastal and inner-city neighborhoods—like Pacific Beach, Hillcrest, Normal Heights, Mission Valley, University Heights, Point Loma, and Little Italy—are starting to show more reductions and longer days, signaling shifting market dynamics.
Market Context:
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Inventory is up ~33%, giving buyers more power.
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Delistings surged—about 15 out of every 100 newly listed homes were pulled back off-market, indicating that sellers are tightening expectations or reassessing their strategy.
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Overall, the San Diego market is slowly shifting from a seller-dominated landscape to something more balanced and buyer-friendly