What Is Market Value?

Is it the Zillow or Redfin estimate, the Realtor.com number, or recent comps? Treat online estimates as a starting point. For pricing today, focus on closed comps from the past 90 days or more recent, as well as pendings.

Include Today’s Competition

The key step most sellers skip: factor in active listings you’re competing with right now. You want to be one of the best options in today’s market, not the overpriced home that sits and needs multiple reductions.