Not a better market, a better strategy

George Lorimer
Friday, August 7, 2026
Not a better market, a better strategy
SAN DIEGO REAL ESTATE STRATEGIES FOR BUYERS AND SELLERS

Don’t Wait for a Better Market.
Build a Better Strategy.

More homes. More negotiating power. Seller credits, loan buydowns, and practical solutions that may help you move now.

Many buyers are waiting for mortgage rates to drop before purchasing a home. That sounds reasonable—but what happens if rates do not fall much, or prices rise before they do?

Rather than trying to predict the market, ask a more useful question:

How can I make today’s market work for me?

Buyers Have More Leverage Today

Today’s San Diego market gives qualified buyers opportunities that were harder to find during the buying frenzy:

More homes to choose from

More time to compare properties

More room to negotiate

Seller-paid closing costs

Seller-paid mortgage-rate buydowns

A Seller Credit May Do More Than a Price Reduction

On an example $800,000 purchase, a negotiated seller credit could be used toward a temporary 2-1 loan buydown. Based on the example provided, the first-year rate could be reduced from 6.75% to 4.75%, lowering the principal-and-interest payment by approximately $914 per month during the first year.

The same seller credit could also be applied toward closing costs, helping a buyer keep more money in reserve after purchasing.

You do not necessarily need a lower market rate. You may need a better strategy for negotiation and financing.

What Waiting Could Cost

No one can guarantee what mortgage rates or home prices will do next. But waiting has a cost too.

San Diego County home values increased approximately 99.1% during the 10-year period shown in the market data—from about $472,500 to $940,986.

That does not guarantee future appreciation. It does show why long-term ownership has created substantial equity for many San Diego homeowners.

You may be able to refinance your mortgage later. You cannot go back and purchase at yesterday’s price.

Sellers: Put Your Equity to Work

Most homeowners do not sell because they perfectly timed the market. They sell because their life, family, work, finances or housing needs changed.

With San Diego values still near historically high levels, your equity may help you:

Move into a home that fits your life today

Downsize and reduce maintenance

Buy before selling your current home

Reinvest equity into another property

Move equity into an investment that may produce income

I can help you compare a traditional sale, cash offer, Buy Before You Sell option, Fix Before You Sell strategy, and rent-back plan before you make a decision.

Start With the Numbers

See what homes are available, estimate your home’s value, compare your rent, and explore your buying or selling options.

Search All San Diego Homes Get Your Free Home Value Request a Cash Offer Find Off-Market Homes

Are You Paying Too Much in Rent?

Compare your current rent with similar nearby properties. Then let’s look at what owning may cost and what financing programs may be available.

Let’s Build Your Strategy

Whether you are buying, selling, downsizing, moving up, or trying to buy and sell at the same time, let’s compare your options before you wait another year.

Call or Text 619-846-1244 Visit GeorgeLorimer.com

George Lorimer

Broker Associate | ProWest Properties

Call or Text: 619-846-1244

DRE #01146839

Your Home Sold Guaranteed, or I’ll Buy It!*

*Conditions apply. Loan examples are for discussion only and are not a loan estimate, approval, or commitment to lend. Rates, payments, credits, costs and program availability may change. Confirm all financing figures and eligibility with a licensed lender. Appreciation figures do not guarantee future performance.


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